TwitterAfter a long pause, Twitter Blue Premium, which provides users with a blue verification badge at their names, resumed selling its premium offering. This was after some subscribers used the paid service to impersonate well known accounts.
The social network announced in after several delays blog post that Twitter Blue is available now. Users who pay $8 per month will receive a checkmark in a blue badge beside their profile photos. They will also be able edit tweets and other perks.
Twitter said it will take “a number of other steps to detect and prevent impersonation,” including a requirement that users have a valid phone number attached to their account. Users who change their user name or photo will also lose their check mark “until those changes are reviewed by Twitter.”
“Accounts found to be breaking our rules may be suspended without a refund,” the blog reads.
Twitter verified accounts using a blue badge to identify prominent users or those at high risk of impersonation, such as musicians, journalists, and celebrities. But the process of getting verified was also unclear, and Musk has criticized it as a “lords & peasants system.”
A first attempt at the pay for verification system resulted in widespread impersonation. Check mark buyers changed their user names to prominent brands and people like Musk. While the company worked out how to fix this issue, the verification process had to be temporarily suspended.
Musk is also making a subtle move at Apple Inc. as part of Twitter Blue’s relaunch. The company will charge users $11 per month if they subscribe through the Twitter app for Apple’s iOS, an effort to recoup fees collected by Apple for in-app purchases. Musk has repeatedly complained about those fees, calling them a “de facto global tax on the internet.”
Users who don’t pay for Twitter Blue will lose their verification badges “in a few months,” Musk tweeted Monday, though he has made similar statements before.
According to the company, which is based in San Francisco, it will offer different colored check marks. This includes a gold one that can be used by businesses and a gray one that can be used for political accounts.
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