In response to the popular #vanlife movement, Ford has unveiled a souped up RV. The Ford RV has been named the 2023 Transit Trail, the van is an updated version of Ford’s Transit van, equipped with a high-roofTechnology that gives you greater driver-assistance. chairs that swivel.
While it’s not fully set up with a kitchen and other necessities for actually living in a van, it’s built with modified features that make it more durable and less difficult to convert into a mobile home. The vehicle’s height makes it easier to travel off the main roads. The price tag is $65,975, which would add more cost if you want to add plumbing or carpeting. But it’s certainly a head start, an acknowledgement of the #vanlife movement that grew during the early stages of the pandemic.
Some workers started to experiment with alternative lifestyles and remote work as remote work became more popular. It doesn’t matter what it was. moving to another countryIt is possible to downsize. a small homePeople started to take a chance at van living, and were able to be more creative about where they lived and worked, in search of fun and lower costs.
In the 2010s, nomadic lifestyles were very popular and exploded after the pandemic. Benjamin Fraser, the founder of Ready Set Van March told this story. The New York TimesIn 2020, he received about 20 van-order requests per day. Mercedes-Benz U.S. vans bought went up by 22.5%Overall luxury brand sales fell by 30% in 2020. Ford has also seen a 30% rise in camper vans sales over the past year, according to a Ford spokesperson. Fortune.
However, trend started to ebbThe past year has seen a decline in RV sales as COVID regulations were lifted and gas prices increased. People are slowly but surely becoming more aware of the importance of RV sales. returning to the officeAt the very least once a weekThis can make van life more complicated or even impossible under a hybrid schedule.
As the movement takes over social media, some have revealed that van life isn’t exactly what it sounds or looks like. Natasha Scott told FortuneShe lost her savings while trying to live the lifestyle. “Van life is harder than what it seems like in videos,” Scott said. “It’s harder than I would have ever thought, honestly.”
Even though the lifestyle’s gleam has faded for some, it’s still appealing to many other digital nomads—enough so that Ford is tapping into the niche trend with its new van, equipped with mud flaps and a sturdy bumper for off-road adventures.
“We will have more demand than supply, based on all the numbers we see,” Ted Cannis, CEO of Ford Pro, told CNBC.
Happy RVing, happy camping and happy conversion to all enthusiastic RVers.
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