Founded in 2007 and headquartered in Cyprus, 1xBet has grown to become one of the world’s leading, award-winning betting companies. On 1 August 2022, Paris Saint-Germain – current champions of Ligue 1 of France – and 1xBet confirmed they have entered into a partnership agreement covering the next three seasons. 1xBet has become an official regional partner of the Parisian football club across Asia and Africa, before extending to other regions in the final two seasons of the agreement. 1xBet will implement marketing campaigns across all these territories, featuring the men’s football team.
Marc Armstrong, Paris Saint-Germain’s Chief Partnerships Officer, said: ‘The team is delighted to welcome 1xBet as a regional partner. 1xBet is well established in countries where Paris Saint-Germain has many supporters and is an ambitious stakeholder in the world of online sports betting.’
As 1xBet spokesperson Alex Sommers explained: ‘Paris Saint-Germain is one of the most popular football clubs in the world and shares a desire with 1XBet to compete at the very cutting edge of an elite level, in the process offering fans a brand new and enriched online betting experience.’
About Paris Saint-Germain
Founded in 1970, Paris Saint-Germain Football Club was created when a group of ambitious businessmen decided that the French capital needed a major football team. Merging Stade Saint-Germain with Paris FC, Guy Crescent, Pierre-Étienne Guyot and Henri Patrelle staged a highly successful crowdfunding campaign. Gaining funding from 20,000 people to establish the new team, they made history by presenting the first opportunity for French football enthusiasts to financially contribute to the establishment of a new football club.
Paris Saint-Germain was a normal, reasonably successful club for around 40 years. However, after the club was acquired by Qatari owners in 2011 it was taken to a whole new level, gaining prominence as one of the wealthiest football clubs in the world.
Since the takeover, Paris Saint-Germain has won 18 domestic cups and seven league titles. At this point, Paris Saint-Germain is poised to assume domestic dominance.
Sporting a red, white and blue kit, Paris Saint-German is based in Parc des Princes, Paris, the team logo featuring a distinctive Eiffel Tower and fleur-de-lys motif.
Headquartered in Cyprus, 1xBet is a leading bookmaker that operates both directly and via franchise partners in over 20 countries across Europe, Africa, Asia and Latin America, employing thousands of staff.
This world-leading international betting brand offers products and services to its client base worldwide. 1xBet has entered into sponsorship deals with a variety of high-profile sporting organisations and teams, including LaLiga, Serie A, CAF and others. With a sportsbook covering more than 1,000 events every day, 1xBet enables customers to bet on a variety of different sports including football, golf, boxing, baseball, tennis, handball, table tennis, hockey, basketball, snooker, ski jumping, cycling, curling, cricket, floorball, Formula 1 and water polo.
1xBet operates across 20 different markets and abides by all relevant regulations in every jurisdiction in which it offers its products and services.
1xBet is committed to supporting responsible gambling and its policy sets out its commitment to minimise the adverse effects of problem gambling and to promote a positive, responsible experience for its customers.
1xBet does not offer its products and services to customers in the UK.
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