- Citrea’s first foray into offshore markets, via Singapore, proves fruitful as consumers lap up organic, sustainable made-in-Japan skincare
- Education, awareness, and social consciousness of Singaporeans match on par with Japan
Following its launch in September, Genetech Biotechnology, the exclusive distributor of Citrea, announces the brand’s warm reception in Singapore, proving that Singapore was the right choice for the brand’s first overseas foray with more than 1,000 sets distributed and sold.
Introduced in Japan in May 2021, Citrea has quickly gained a following amongst millennials for its all-natural, and environmentally-friendly products both in Japan and in Singapore. As a COSMOS organic-certified brand, Citrea is committed to products which focuses on sustainability and organic elements, uses up to 99.9% of natural ingredients and opts for eco-friendly packaging. Also against animal-cruelty, Citrea’s products are not tested on animals.
The name Citrea is reminiscent of the key ingredient Citral in the edible super herb native to Australia – Lemon Myrtle. Also known as Sweet Verbena or “the gift of nature”, Lemon Myrtle has been widely applied for its medicinal properties and flavouring for consumables. It is highlyanti-bacterial, antifungal, antiviral, antioxidant and anti-inflammatory, making it a prime, powerful all-natural ingredient for Citrea’s skincare range – rich in Citral, polyphenols and other antioxidants, Lemon Myrtle also promotes wound healing, which makes it perfect to heal those acne scars! With Christmas around the corner, Citrea is aiming to launch a selection of skin and self-care sets for fans to share “the gift of nature” with their friends and loved ones. At present, Citrea’s line of products consists of a Moisture Mist (S$57.90), Face Soap (S$39.90), Hand Sanitiser (S$18.90) and Hand Cream (S$35.90). Skincare may be a basic necessity, but it can also make a great, heartfelt gift. Choosing a perfect skincare gift is not always easy. Citrea, with its selection of non-toxic, organic certified, all-natural and gentle products, ensures that friends and loved ones enjoy high-quality skincare. In this season of gifting, Citrea is offering its products in festive bundles at never-before-seen prices, for a limited time only.
“Love Your Skin”
Set of 4 signature Citrea products consisting of Citrea Moisture Mist (200ml), Citrea Face Soap (80ml), Citrea Hand Sanitiser (45ml) and Citrea Hand Cream (50g) at only SGD78.80 (U.P: SGD152.60).
“Hands On”
Citrea Hand Cream (50g) and Hand Sanitiser (45ml) at only SGD30 (U.P: SGD54.80).
“Self-Care”
Citrea Hand Cream (50g) and Moisture Mist (200ml) at only SGD50 (U.P: SGD93.80).
“Clean and Fresh”
Citrea Face Soap (80ml) and Hand Sanitiser (45ml) at only SGD32 (U.P: SGD58.80).
Natural body and hand care gifts generally are more welcome than creams, serums and coloured cosmetics, and are less tailored to specific skin care needs. Citrea is suited for adult age groups, and will be a gift that many will appreciate.
“The Best Gift is one your know the receiver will truly enjoy and use” – Dr Kinya Hotta, Citrea
Citrea is available in Singapore exclusively on Lazada and Shopee. Follow Citrea and get 12% off voucher for use on Citrea products
