If you are a business owner, you may be wondering how you can effectively boost revenue by updating your marketing strategy. Unless you have years of experience in the field, this can be a tricky task to master. Marketing is a very complex and multi-faceted area – and it requires a lot of trial and error. Not every business owner has time to focus solely on their marketing strategy with everything else they have on their plate. So, we’ve compiled a list of helpful SEO tips for businesses that are looking to skyrocket their growth.
Make Sure Your Site is Easy To Navigate
Have you ever visited your favorite store’s online homepage and found it extremely difficult to navigate? As a customer, this might lead you to exit out of the page without making a purchase, due to the frustrating user experience. This is a problem many businesses encounter, as website creation isn’t an easy task.
Making sure that your site is easy to navigate is extremely important when it comes to effective search engine optimization. Not only will you attract more customers to your site, but potential partners might also stumble across your page and be impressed by how user-friendly it is.
Be Active on Social Media
Social media is essential for businesses that are looking to take their growth seriously. About 72.3% of the US population is active on social media as of 2020. This is a huge percentage of potential customers and business partners. So, your social media strategy should be one of the first projects you tackle when it comes to SEO optimization.
To do this, examine the current social media platforms you are active on and ask these key questions:
- Am I active on all major social media platforms? (Facebook, LinkedIn, Twitter, Snapchat, Instagram, Pinterest)
- How often am I posting?
- Am I promoting brand awareness with each post?
- Does each post have a call to action?
- Am I actively trying to boost engagement on all platforms?
Find Your Niche
Finding your niche is the key to SEO and building your brand in general. Ask yourself what makes your company stand out from the competition. You can do so by conducting a full analysis of your customer base, product offerings, and current advertising strategy. This way, you can market your services to the correct audience/demographic and make your efforts more worthwhile.
For example, if you are marketing a product for adults and older individuals, you should use more sophisticated advertisements and promote your page on sites such as Facebook. For younger audiences, use colorful fonts and designs and promote your brand on platforms such as TikTok.
Work With an SEO Agency
Optimizing your SEO is a big task, and not every business owner will be able to throw this extra challenge on their plate. Luckily, there are experts in the field who can help you make the most of your SEO and marketing efforts. Try a simple google search and find the best agencies in your area. For example, you can check the best SEO Toronto agencies if you reside in the area.
We hope this article helps you achieve your SEO goals – get ready for some major growth.