It is so much easier to attract human beings with visuals, we tend to remember things more by consuming something visually rather than just reading. All those big banners which we come across the streets, all those eyeful magazines we flip through just to give it a glance or scroll those websites with simple yet standout graphics, remembering only those graphics and images that it contains.
But in spite of seeing all these images sometimes we don’t remember all those ads we see on Instagram or Facebook feed, unless the graphics really catches our attention. For that you need to create a design that not only catches the attention but also will be visually memorable. Now, a graphic designer can tell his story visually however he wants by adding all those beautiful colors, patterns and graphic elements.
Every design should be new and unique, for that you need to create unique graphic elements and make your own style using those. To check some uses of stunning graphics visit top graphic design company in California. Here in this article we are going to discuss some basic and important tips that a graphic designer should know to create his own professional style for upcoming or ongoing projects.
1. Color Scheme
One of the major ways to make your design stand out is to create a color contrast. It is very important to match or create a contrast between your color and graphic elements.
For example, the image you’re using in your design, first notice the major color or colors of that image, then keep the font color similar such as if you pick pink from the image, the font color should be the same pink or a little lighter or deeper.
However, you can also make a contrast between these two colors as well such as keep the font color yellow or white to make the contrast with pink.
To get the exact pink color you can use the color picker tool or follow the hex code which contains a 6 digit number.
2. Choose To Contrast Fonts
Choose two different yet contrasting fonts that will maintain the importance of both of the fonts such that in spite of not matching, these two contrasting fonts will create an eye-catching design.
For example if you keep the title of a page in a bigger font and the description under it is in smaller font, make sure that the two fonts are different yet contrasting such that after arriving at that page the first thing that a visitor will notice is the big and neat title with an appropriate font and the little description of that title in a smaller and similar font. Also, keep the colors of the font in contrast or similar.
3. Do not Use a lot of fonts
Another major tip to make your design look eyeful is to use the number of fonts as little as possible. You can play around with different fonts but do not go overboard with the fonts. Keep it lesser and simple to make it look neater and understandable. In case you need to add more information, keep the font size smaller so that it does not look exaggerated.
4. Tracking and Kerning
Tracking and kerning is one of the important contents in graphic design. Give each letter and word its own space, luckily you can manage the spacing and lining by yourself so experiment with it and choose the best.
Giving a proper space to each letter of a word makes a huge difference so be sure to add some in your unique design. You can find out here for Best Graphic Design Company in Abu Dhabi.
5. Add Icons
Icons are usually added to draw the visitor’s attention. You don’t have to download those standard icons of social media, instead you can create your own.
Create 2d or 3d icons with your preferable color or just keep it black. For a minimalist look you’re suggested to use the same color as the text to create your icons.
6. Use grid
If you’re using the same type of images, it is always helpful to use grids for your images. Grid can keep the images separate by creating a thin or thick line in between the images. For that your design will look neater and eye-catching.
Here also the same concept is applied as font colors. Add the color of the grid by using the color picker tool and you’re suggested to pick a light color since it will help to keep the design neat and minimalist.
7. Visual Hierarchy
It is important for you to know that hierarchy plays a crucial role in graphic design. It helps viewers a nest and clean design of what you want them to see and makes it easier to understand.
8. Think about your client’s preference
Sometimes you have to step out of your comfort zone and think about your client’s needs and what will make them happy. And it will definitely help you to boost your knowledge and creativity.
9. Keep it simple
Minimalist design is always in demand. By keeping things simple without being plain or boring you can attract so many people who adore minimalism. So don’t be afraid to try out simple, one or two colors, basic fonts in your design.
10. Be unique
It’s good to be inspired by others but don’t copy or follow them, try your own style. Keep experimenting with colors, fonts and you’ll make your own standout content in no time.