Pascual continues to innovate through its brands to make all its proposals increasingly differential, sustainable and appropriate to the needs and tastes of customers and consumers. Thus, its brand of natural mineral water Bezoya reinvents its strategy with the introduction of two new models of business: natural mineral water on tap for the hotel and dispensing water machines vending .
These innovations are based on 4 fundamental pillars for the brand: creation of value for the category, environmental sustainability, food safety and truthful information for the consumer.
The cornerstone of these two new business models is their 100% recyclable box format. It is a disruptive innovation in the water category, a 12-liter water fountain with all the comforts for transport, which also incorporates a dispenser tap and allows the brand to use 70% less plastic per liter of water compared to the market average. It also features a top handle for easy portability and takes 27% less space compared to the equivalent in 1.5-liter packs.
Natural mineral water on tap for hospitality
Bezoya wants to expand the way we consume water in bars and restaurants with its new launch: a tap to dispense water of very weak mineralization in the establishment itself.
Bezoya natural mineral water tap for hotels.
Thus, Bezoya applies its innovative spirit to integrate sustainability into the Horeca channel, placing itself at the forefront of the natural mineral water sector at the national level.
In this case, the 12-liter boxes are connected by battery to the new taps, allowing space and energy savings and eliminating reverse logistics, by not having to return glass containers, while also avoiding waste. use of plastics.
Bezoya natural mineral water tap for hotels.
As a consequence, the carbon footprint is reduced . In addition, the energy consumption is lower, since the use of large capacity refrigerators for bottled water is not required.
In this sense, for Pascual’s water brand it is essential to ensure a business model that safeguards, at all times, the food safety of the product. Therefore, in order to guarantee the food safety conditions required by the legislation, a strict hygiene protocol has been developed, both for the dispensers and for the integral circuit.
“The new Bezoya taps not only deepen our strategy of offering the best quality water with the least possible environmental impact, taking care at all times of the traceability and food safety of the product, but they also represent an innovation to support recovery of the hospitality sector “
- Eliecer Hernández, director of the Pascual Waters Business.
Creation of value in the category
For Eliecer Hernández, “after such a tough year for the Horeca channel, we wanted to accompany hoteliers and consumers back to the bars through a differential offer, with added value for the business and that creates value for the category , providing new solutions that benefit all market players ”.
With this launch, which has started with a pilot project in establishments in Madrid, Barcelona and Bilbao, Bezoya presents two models of dispenser: one in the shape of an octagonal column and the other in the shape of a bottle.
The new Bezoya format incorporates a double tap system, which allows the water to be dispensed directly on the premises, in view of the customer, guaranteeing its original purity at all times. In addition, the brand accompanies its new taps with 0.5L or 1L bottles to perform table service, taking care of the aesthetics of the product and, as the director of the Aguas de Pascual Business points out, “offering complete information on the packages and truthful to all consumers, as a sign of our transparency and real commitment to offering the highest quality products ”.
Dispensing of natural mineral water
Bezoya water vending machine.
Bezoya also presents a new concept for access to natural mineral water in a vending machine. In this new model, unique in Spain, the water is served directly from the machine, allowing the consumer to choose the quantity and the container to use; thus reducing the use of single-use containers.
Like the new hospitality model, the vending machine will have several boxes connected by battery. Thus, the water is dispensed quickly and conveniently, taking care of its quality at all times.
Once the water in the machine is finished, the replenisher will only have to replace the box with a new one and connect the dispenser tap to the machine adapter. The used box can be recycled 100% in the containers destined for cardboard and plastic, avoiding reverse logistics and favoring circularity .
In addition, this new model has great potential for expansion, as Bezoya water vending machines will be located in shopping centers, public transport stations, theme parks, offices, airports or on the street, meeting a need that is increasingly in demand by consumers. consumers: being able to reuse their own packaging, promoting the Circular Economy.
Growing presence in the markets
Thanks to these two new disruptive formats, Bezoya consolidates its leadership position in the water market in terms of innovation, sustainability and Circular Economy.
It should also be noted that, this year, Bezoya will stop using virgin plastic in its bottles. All the bottles of the brand of natural mineral water will be made with 100% recycled plastic (rPET); that is to say from other bottles.
Thus, Bezoya will reuse 7,000 tons of plastic, which is equivalent to around 280 million 1.5-liter bottles of water; and it will prevent the emission of 11.1 million Kg CO2 into the atmosphere, that is, the equivalent of the fuel used by more than 5,350 standard diesel cars for a year or the electricity consumption used by 6,672 Spanish households.
Pascual and Bezoya carry a commitment to the planet in their DNA and continue to work to offer innovative solutions to drink water of very weak mineralization in a sustainable way.
