Seat opens the Cupra Born tomorrow and previews the Primavera Sound 2022 line-up.
The Spanish company will present tomorrow the first 100% electric model that will hit the market before the end of this year in a digital event broadcast from its YouTube channel.
The countdown is on. “On May 25 (tomorrow) we will celebrate the expected world premiere of our first 100% electric model, the Cupra Born. And it will not be the only premiere of the day.
As part of our collaboration with Primavera Sound, the most emblematic music festival and international city (Barcelona), we will also launch the exciting line-up for the 2022 edition “, with these words the president of Seat and Cupra, Wayne Griffiths , announced it on his Linkedin profile. World premiere of Cupra Born and the Primavera Sound 2022 poster.
Tomorrow will be a historic day for Seat as it will present its first fully electric car , the Cupra Born, a model that will be produced in Germany and will be on the streets before the end of this year. The event will be held in Barcelona and will be broadcast live to the whole world from the brand’s YouTube channel . In this link you can follow the entire presentation from 1 2 noon .
It is no secret that the Cupra Born is one of the pillars on which the company’s new strategy will be established . It is the first 100% electric by Cupra and the second that Seat puts on the market (the first was the Seat Mii ), opening the way to new proposals such as the Cupra Tavascán (a large SUV that has already received the OK from the Volkswagen group for its production) and the model that emerges in the B-SUV segment with a new 100% electric platform that will be developed and manufactured by Seat.