The Red Bull Racing Honda team, which participates in the Formula 1 world championship organized by the International Automobile Federation (FIA) announced that it will launch its own non-expendable tokens (NFTs) and fan tokens. To do this, it will use the infrastructure of the Tezos blockchain.
While it has not been detailed what content will be sold in the form of NFTs, these tokens can include collectibles as diverse as cards, images, videos or even sound files. The particular thing about the NFTs, however, is that whoever owns them is their true owner, since there is only one of each.
The initiative arises as part of a contract “for several years” that Tezos has signed with the team , through which he joins as one of its sponsors. In this way, you will be able to show your logo on the chassis of the car that disputes each Grand Prix.
According to the squad’s official statement , RBHR seeks to “bring new, unique and immersive experiences” to its fans. “This will help us maximize the loyalty of our fans,” they say.
In addition, Red Bull Honda Racing highlighted the energy efficiency and “negligible” environmental impact of the Tezos blockchain, while remarking that “it is constantly evolving, like Formula 1”. These characteristics are key for the team, both on and off the track, the announcement explains.
Red Bull had already pioneered the foray of cryptocurrencies into the top-notch world of motorsport. In 2019, as reported by CriptoNoticias, the team signed a sponsorship contract with the cryptocurrency FuturoCoin, in what was one of the first links with companies in this field in F1.
NFTs in the world of sports
Non-fungible tokens and token fans have found fertile ground in sports to expand their market. Recently, for example, soccer teams such as those of Spain and Argentina launched their fan tokens on various platforms.
Similarly, multi-champion boxer Floyd Mayweather Jr. is about to launch his NFTs on May 26. Likewise, there are platforms such as NBA Top Shot, in the case of basketball, and Sorare, for soccer, that take advantage of new technologies to monetize the passion of fans through surveys, games and other activities.