“The BNEW has come to stay.” With these words the special delegate of the State in the Consortium of the Free Zone ( CZFB ), Pere Navarro , has presented the second edition of the Barcelona New Economy Week , a business meeting that seeks to connect professionals from various sectors and convert the Catalan capital in the “capital of economic reactivation “.
With an investment of between two and three million euros, according to Blanca Sorigué , general director of the Consorci, the second edition of the BNEW will be held from October 5 to 8. This economic promotion event will double its offer and will go from five to ten sectors.
The five novelties will be sustainability, the promotion of talent, mobility, science and that related to the development of cities, which will be added to those already present (logistics, real estate, digital industry, electronic commerce and economic zones).
The event will feature 700 speakers —with gender parity— and up to 640 hours of content in which the attending companies will present their news and seek to raise funding. The organization will install television sets in emblematic places of Barcelona such as Estació de França or Casa Seat de la Diagonal to broadcast specialized interviews with 4K quality.
More face-to-face and global
Last year, the Consorci devised a new digital format that, without being a fair or a congress, fostered relationships between professionals to stimulate economic promotion at a time of uncertainty due to the pandemic .
For this second edition , the improvement in the epidemiological situation is expected to open the door to a more hybrid format. “Face-to-face events can be organized on terraces and outdoors,” says Navarro. 70% of the activities will continue to be virtual to allow global participation.
In the previous edition, the BNEW managed to gather 11,000 attendees, of which up to 1,800 were start-ups seeking investment funds to finance themselves. For this October, the CZFB expects to increase the attendance of companies and countries present, but no estimated figures have been provided. The accreditation will open during the afternoon of this Thursday. “The hybrid format makes it possible to maintain it after covid-19 , which attracts the commitment of companies,” Sorigué remarks.
Beyond Barcelona, the BNEW seeks to internationalize this format of reinvention of ‘ networking ‘. To do this, the Consortium is studying the creation, this same year, of a network of cities that are committed to this idea born in the Catalan capital. The event will have the support of public administrations and entities such as the Port of Barcelona.