Apple has met on its website with millions of followers of the brand, to unveil its new family of iPhones 12, but also to surprise with creatures such as the HomePod Mini, the new body of the Siri assistant.
The eyes pointed to the official premiere of 5G in all its devices, now with square edges finished with stainless steel. Just a month after the presentation of the new iWatch and iPad , Tim Cook has appeared before the market with a video recorded in the facilities of the headquarters in Cupertino (California, USA) and with the weight of the purple of an already valued multinational in more than two trillion dollars .
5G is by no means a novelty in the mobile industry, but it is in Apple. In fact, Cook noted, this is the “beginning of a new era.”
Almost a year and a half after its main competitors, the US giant has preferred to wait for super broadband connectivity to reach a certain degree of maturity in the market in order to ensure an optimal experience for its customers. It already did it with 3G, also with 4G, and the fifth generation of telephony has not been an exception.
The objective sought by the Cupertino giant is that no iPhone customer can blame the brand for possible connectivity deficiencies, typical of newly landed networks.
That fear has disappeared and now is the time to popularize 5G, with speeds and capacities ten times higher than 4G. In addition, as in even-numbered years, Apple has changed the design of its smartphones, to make them a new object of desire not only for the millions of faithful of the Apple brand, but also for the rest of the market, with a range prices for all pockets of the middle and upper middle segment.
For now, before entering the mobile field, Apple has presented its new smart speakers, the HomePod mini (on sale for $ 99 from November 16).
Its spherical shape and its discreet screen on the upper part make the apple assistant the new direct competition from Amazon and Google in this booming market segment. The simple proximity of the iPhone to these devices will be enough for the speaker to refresh all the necessary updates for the day-to-day life of its users.
The calendar, agenda, instant messaging and music discover a new scenario to make life easier than it used to be.
Thus, the gadget incorporates Siri shortcuts created on the iPhone and iPad are accessible from the HomePod mini, so that users can ask about traffic, the weather, control a robotic vacuum cleaner and add milk to the shopping list .
It also offers ambient sounds, such as rain, a fireplace, a stream and many more, according to company sources to help you relax, focus or fall asleep.
The ‘find’ function allows you to find a lost iPhone, iPad, iPod touch, Mac or Apple Watch by playing a sound to locate it, just like the Apple Watch does, while web searches return results that the HomePod mini can send directly to the iPhone.
The iPhone 12, with a 6.1-inch screen with OLE technology and Full HD + resolution, will hit the market with a price of 909 euros (64 GB), 959 euros (128 GB) and 1,079 (256 GB).
Likewise, the iPhone 12 Pro (6.1 inches), with a 128 GB hard drive, will be worth from its 1,159 euros, 1,279 euros (256 GB) and 1,509 euros (512 GB).
The first contact will invite to celebrate its lightness (162 grams), 16% lighter than its brother the iPhone 11, as well as its profile of just 7.4 millimeters, 11% thinner than its immediate predecessor. In all this includes the less presence of the frames on the front, with a casing reduced to its minimum expression.
The 6.7-inch iPhone 12 Pro Max computers will cost from 1,259 euros (128 GB), 1,379 euros (256 GB) and 1,379 euros (512 GB). These two top-of-the-range Apple lets you record video in 4K (60 frames per second) with HDR (high dynamic range) and Dolby Vision.
The range of colors allows you to choose between Pacific Blue, Gold, Graphite and Silver. Both the Pro and Pro Max have 128GB, 256GB, and 512GB versions. In addition to the price, the differences between the Pro and the Pro Max should be looked for in the optics, since the Pro Max model includes a 12-megapixel telephoto lens, in addition to the optical equipment of the iPhone 12 Pro equipped with an ultra-wide angle of 13 mm.
120 degrees and the angle of 12 megapixels with brightness of f / 1.6 and 26 millimeters