"Smye Holland Associates very quickly grasped how our systems integrate into businesses,
factories and systems and translated that into documents which are very easy to read and understand"

Chris Hazelwood, Mitsubishi Electric, Marketing Manager

Mitsubishi Electric is a leading supplier of automation systems. The company creates extremely versatile software used within industry and commerce to improve production and management.

Smye Holland Associates was asked by Mitsubishi to produce a series of white papers that would explain the organisational benefits of using its complex systems to potential customers in a concise, non-technical way.

Mitsubishi’s software systems are extremely powerful and can be customised for a variety of purposes, from asset management to building automation.

We produced the white papers to a highly professional standard, suitable for presentation to company chief executives and other business leaders. They are explanatory sales tools, which describe the benefits of integrating Mitsubishi systems into a business. This was achieved by using a simple design, illustrative diagrams and easily read text throughout the documents.

Mitsubishi Automation found the series of white papers we created to be so successful that they have since been translated into other languages and are available to download from Mitsubishi's website.

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