No images exist for this press release.
|
15/05/2009
Smye Holland Associates
MARKETING ‘GURU’ SHARES TRADE SECRETS
The managing director of Peterborough-based marketing consultancy Smye Holland Associates shared some pearls of marketing wisdom at the launch event of the Sales & Marketing Sector established by the Cambridgeshire Chambers of Commerce (www.cambridgeshirechamber.co.uk)
Mike Holland spoke about converting enquiries into sales and told delegates that a company’s first point of contact for a potential customer is often what kills a sales lead.
Mike explained: “For a start there’s the telephone system. Taking too long to answer a call will see a large proportion of potential customers simply hanging up – and they won’t ring back. Installing an automated system for when reception is busy may seem like a good idea - but 54 per cent of consumers say they ‘hate’ automated systems.”
The presentation went on to talk about other barriers to successfully converting enquiries into sales and looked at the importance of ‘lead nurturing’ – developing a lead from a potential customer who is not yet ready to place an order until the deal can be closed.
The event provided delegates with cost-effective (and often free!) ways to maximise existing marketing resources in order to boost their companies’ competitive positions.
Mike is a chartered marketer, a Fellow of the Chartered Institute of Marketing (www.cim.co.uk) and a member of the Levitt Group (www.levittgroup.org.uk), the organisation for senior marketing professionals.
For details of future events organised by the Sales & Marketing Sector of the Cambridgeshire Chambers of Commerce call 01733 370809 or e-mail k.horne@cambscci.co.uk.
END
SHA:mh
|