Helping your business to cope in the face of a crisis
You may not be able to prevent a crisis from occurring but you can be prepared.
Having a PR crisis management plan in place is crucial in the face of a pending
PR nightmare. Investing in a PR crisis management plan is rather like taking out
car insurance – you hope you will never need to use it but in the event of a crash
it could save you a fortune.
At Smye Holland Associates we devise PR crisis management plans that set out procedures
for handling public relations issues that may arise under a range of circumstances.
Whether an employee has had a fatal accident in one of your factories or there has
been an allegation of fraud, reacting in accordance with a pre-defined PR plan could
make a huge difference.
As well as working with you to prepare PR crisis management plans we also provide
media training, giving you the knowledge and confidence you need to handle the media
in a crisis. Given today’s 24-hour news cycle and the growing tendency to turn to
social media outlets to air grievances, the media may quickly latch onto a story
that you would rather it didn’t know about. We can help you anticipate the media’s
reaction and respond with confidence, helping to keep your business’ reputation
intact.
Crisis PR can include:
- Crisis management planning
- Media and public statements
- Media training – how to handle media in a crisis
- Media monitoring