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13/08/2010
FLOW METER MANUFACTURER SELECTS SMYE HOLLAND ASSOCIATES
Flow meter manufacturer and distributor Litre Meter (www.litremeter.com) has appointed Peterborough-based marketing and public relations consultancy Smye Holland Associates (www.smye-holland.com) to promote its search for the oldest Pelton Wheel meter still in use.
As part of its celebration of 35 years continuous manufacture of its Pelton Wheel flow meters, Litre Meter is offering a luxury weekend break to whoever sends in the oldest meter for repair or recalibration.
Litre Meter began manufacturing Pelton Wheel flow meters designed to accurately measure low flow rates in 1975. Since then the meters have been used in a variety of applications ranging from measuring the flow of water into the boilers of a world record breaking steam car to precisely measuring the flow of gasoline in an automotive fuel injection test rig for Delphi.
It is easy to identify the age of the meter. Each one is marked with a unique serial number in the format xx/xxxxx. The oldest working meters are likely to have numbers that begin xx/x4xxx, xx/x3xxx, xx/x2xxx or xx/x1xxx.
Litre Meter chairman Charles Wemyss said: “To help Litre Meter celebrate the continued success of the Pelton Wheel meter and to demonstrate its accuracy, reliability and versatility we are looking for the oldest one sent in by one of our customers for repair or recalibration.
“Smye Holland Associates is a long-standing supplier and it has helped us with our marketing communications needs successfully over the years, which is why we selected them to help us with this campaign.
“We are confident of finding many meters still in use that have been running well beyond 20 years. We have already had one candidate. Crown Packaging recently returned a meter for repair that has been in use since February 1986.”
Mike Holland of Smye Holland Associates said: “We are looking forward to working with Charles to create a strong campaign to promote Litre Meter’s Pelton wheel. With more than 30,000 meters currently in use there are a lot of people in with a chance. We are using a range of communications techniques to reach engineers, not just in the UK but worldwide, to get them to return their meters for repair or recalibration before 31 March 2011.”
The winner will enjoy a luxury European weekend break for two with spending money.
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05/08/2010
SMYE HOLLAND ASSOCIATES WINS NEW INTERNATIONAL BUSINESS
Peterborough-based marketing and public relations consultancy Smye Holland Associates has been appointed to handle marketing communications for Petainer, a specialist plastics packaging technology business.
Petainer designs and manufactures recyclable PET (PolyEthylene Terephthalate) bottles and other containers for leading European food and drink brands. It has manufacturing plants in Lidköping, in Sweden, and in Aš in the Czech Republic which are supported by sales offices in the UK and Germany.
The company is leading the industry with its approach to sustainability, focusing on sustainable technologies and material efficiency to deliver ‘environmentally friendly’ packaging.
Smye Holland Associates has been appointed to manage a multi-lingual, pan-European publicity campaign which includes developing a new website, producing sales and other literature, managing Petainer’s presence at international trade shows and handling media relations.
Mike Holland of Smye Holland Associates said: “Petainer is looking to build on its strong position in Scandinavian and German beverage markets to expand into new market sectors and new geographical areas. We shall be working with Petainer to provide the company with the communications tools it needs to raise its profile in these new markets.”
Nigel Pritchard, chief executive of Petainer, said: “We opted for Smye Holland Associates because it has the size, the experience and creativity we need to deliver results.”
Smye Holland Associates has an office in The Netherlands and works for international companies based in The Netherlands, Germany, Denmark and the USA as well as the UK.
It will be working alongside Peterborough design agency t2 Studios on many aspects of the Petainer marketing campaign including website, literature and exhibition stand design.
Mike Holland said: “t2 Studios has complementary skills and expertise. Together the two companies can offer a complete marketing communications service from a virtual one-stop-shop in Peterborough.”
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29/03/2010
SMYE HOLLAND ASSOCIATES HELPS LAUNCH LARK ENERGY LTD
New company Lark Energy Ltd, part of the Larkfleet Group (www.larkfleetgroup.co.uk), has appointed Peterborough-based marketing and public relations consultancy Smye Holland Associates (www.smye-holland.com) to assist with its launch and future marketing and publicity.
Lark Energy will provide affordable and sustainable heat and power to Larkfleet’s customers by focusing on developing cleaner, locally sourced energy for new and existing housing developments. This will include electricity and heat generated by the sun (photo-voltaic electricity and solar thermal), biomass, wind and small scale hydroelectric power.
Smye Holland Associates also assists Larkfleet Group with its marketing and publicity and the group is already heavily involved in providing low carbon energy solutions. The Sustainability Demonstration House next to its headquarters in Bourne demonstrates the different energy saving and renewable energy solutions available in property construction that Larkfleet uses in many of its own developments.
Lark Energy’s founding managing director, Jonathan Selwyn, who has over 17 years experience developing strategy and devising and leading sustainable development projects for government and business, stated: “I am delighted to be establishing this innovative new business for Larkfleet, a company already well known for its pioneering approach to sustainable development in the housing and commercial development sector.
“My aim is to provide affordable, secure and clean heat and power to Larkfleet’s current and future customers. With the marketing and publicity expertise of Smye Holland Associates, Lark Energy will be working with private, public and not-for-profit partners to accelerate both the deployment of existing technologies and the development of some exciting new technologies. I am pleased to be working with a company such as Smye Holland Associates, which specialises in construction and environment sectors.”
Mike Holland, managing director of Smye Holland Associates commented, “We are looking forward to furthering our work with Larkfleet Group by working with Lark Energy to create a strong brand for the new company.”
Smye Holland Associates provides marketing services to specific industries, including organisations working in recycling and waste management, economic development, social housing and the technology and engineering sectors.
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