|
07/09/2010
PETAINER VINNER NY VERKSAMHET MED KICKUP
Petainer (www.petainer.com), plastföretaget som specialiserar sig på förpackningsteknologi, har vunnit ett kontrakt för att förse Winnington, företaget bakom KickUp-dryckerna (http://kickup.se/sv/products), med återvinningsbara PET-flaskor.
Petainers fabrik i Lidköping ska tillverka 33-centilitersflaskor – frostat vita för KickUps energidrycker och genomskinligt gröna för KickUps ”funktionsvatten”. Flaskorna levereras till fyllningsfabriken i Borås, där de sedan fylls.
Petainer fokuserar på hållbar teknologi. Företaget har som målsättning att stödja sina kunder i deras strävan att minska sina koldioxidutsläpp genom att erbjuda konsumenter ett ekologiskt förpackningsalternativ, samtidigt som man ger stöd åt sina kunder med förpackningar som ökar försäljningen.
PET-förpackningar har avsevärt mindre miljöpåverkan än motsvarande glasförpackningar eftersom upp till 77 procent mindre växthusgaser genereras och upp till 58 procent mindre energi används. För drycker som KickUp, som kan intas utanför hemmet, till exempel på gymmet eller medan man löptränar eller cyklar, är PET-flaskor också fördelaktiga eftersom de väger mindre och är mer slagtåliga.
Formgivare och utvecklingstekniker på Petainer har haft ett nära samarbete med Winnington för att förfina KickUp-flaskornas design. Genom detta samarbete har man utvecklat en behållare som är enklare att framställa än företagets tidigare flaska, men som samtidigt ser attraktiv ut på butikshyllan för att marknadsföra varumärket i återförsäljarnas butiker.
Richard Svensson, Operations Manager på Winnington, säger: ”Petainer lyckades återskapa flaskans design för att se till att vi har en genomgående hög kvalitet på våra återvinningsbara behållare, något som återspeglar varumärkets identitet.”
|
|
07/09/2010
PETAINER WINS NEW BUSINESS WITH KICKUP
Specialist plastics packaging technology business Petainer (www.petainer.com) has won a contract to supply recyclable PET bottles to brand owner Winnington, the company behind KickUp (http://kickup.se/sv/products) drinks.
Petainer’s plant at Lidköping in Sweden is to manufacture 33 centilitre bottles – opaque white for KickUp energy drinks and transparent green for KickUp ‘functional water’. They will be delivered to Winnington’s plant in Borås for filling.
Petainer is focussed on sustainable technologies. It aims to support brand owners in their drive to lower their carbon footprint by offering consumers an ecological packaging alternative while also supporting brands with packaging that boosts sales.
PET can have a significantly lower ‘carbon footprint’ than equivalent glass packaging, generating up to 77 per cent less greenhouse gases and using up to 58 per cent less energy. For drinks such as KickUp that may be consumed away from home – at the gym, for example, or whilst running or cycling – PET also offers benefits in terms of reduced weight and resistance to breakage.
Designers and technologists at Petainer have worked closely with Winnington to refine the KickUp bottle design. This collaboration has developed a container which is easier to produce than the company’s previous bottle yet which gives a striking ‘on shelf’ presence to promote the brand in retail outlets.
Richard Svensson, operations manager at Winnington, said: “Petainer was able to re-engineer the bottle design to ensure we consistently get a high quality recyclable container which reflects the brand identity.”
PN23:mh
|
|
26/08/2010
PETAINER RECRUITS EXPERT ‘CUSTOMER ADVOCATES’
Specialist plastics packaging technology business Petainer (www.petainer.com) has recruited two independent ‘customer advocates’ to support its sustainable development initiatives – particularly expansion of its recently-launched family of ‘one way’ recyclable PET kegs.
Axel Hartwig and Werner Sauer, two high-profile German brewers and maltsters, will work on new initiatives alongside Petainer personnel and customers, acting as an independent link between the customers and the company.
Werner Sauer worked at Flensburger Brauerei from 1986 to 2009, most recently as the company’s chief technology officer. Axel Hartwig also spent much of his career at Flensburger Brauerei, starting work there in 1999 and leaving in 2009 as R&D executive. Between them they have more than 25 years of practical experience in the brewery, beverage and food technology sectors.
In 2010 the two men launched brewing consultancy firm Sauer & Hartwig Technologie GmbH & Co. KG (www.sauer-hartwig.de).
Nigel Pritchard, chief executive of Petainer, said: “Axel and Werner will provide valuable insight and effective support to the business. They will assist us to respond to both ‘market pull’ and ‘technical and scientific push’.
“We believe they will add significant value to our customers, both current and future, by giving us an independent ‘customer perspective’ at the heart of our operations.”
Axel Hartwig said: “Werner and I are excited by the opportunity to play a role in the development of the next generation of packaging in a market which is increasingly aware of environmental issues. Petainer is taking a lead in this market and we will be helping the company to meet customer needs in an environmentally sustainable manner.”
Petainer is focused on developing sustainable technologies. It aims to support brand owners in their drive to lower their carbon footprint by offering customers an ecological packaging alternative that also boosts sales.
Nigel Pritchard added: “Successful sustainable development businesses marry the commercial needs of the consumer and the market to technical and scientific solutions, creating a practical and pragmatic partnership.
“The current Petainer keg family already offers a significant breakthrough in the sales and marketing of volume beer, wine and other beverages. It opens up new channels and markets and provides a step change in environmental performance – as well as reducing costs and improving cash flow.
“We aim to further enhance its benefits through continuous development. Axel and Werner will play a key role in this.”
|